PREMIUM .COM BEVERAGE SOCIAL VERY BRANDABLE

STRANGE NAME. GOOD ENERGY.

GRAPEBIRD.COM

A distinctive .com for drinks, flavor, culture, hospitality, natural products, social experiences, and anything designed to spread by word of mouth.

GRAPEBIRD / BATCH 001

Juicy ideas.
Wild flight.

●

GOOD STUFF
INSIDE

GRAPEBIRD ● POP ● POUR ● SIP ● SHARE ● FLY

THE BRAND IDEA

Some names explain.
Great names stick.

GrapeBird doesn't sound corporate, technical, or generic. It sounds like something you'd notice on a shelf, remember after hearing once, and tell somebody else about. That's exactly the territory where unconventional consumer brands can thrive.

TASTING NOTES*

Purple fruit.
Bright ideas.
Zero seriousness.

JUICY / SOCIAL / WEIRD / MEMORABLE / SHAREABLE

*Brand tasting notes. Please do not eat the domain.

WHERE GRAPEBIRD COULD FLY

One name. A flock of possibilities.

01 / POUR

Beverage Brand

Sparkling grape · juice · soda · spritz · mixers · zero-proof drinks · botanical beverages · limited releases

02 / GATHER

Social Club

Tastings · pop-ups · dinners · memberships · events · wine culture · food · city guides · community

03 / DISCOVER

Culture + Media

Food · drink · travel · people · recommendations · newsletters · interviews · guides · discoveries

04 / MAKE

Creative Goods

Glassware · apparel · prints · pantry goods · collaborations · gifts · accessories · collectible releases

THE CONSUMER BRAND PLAY

You don't need to know
what a GrapeBird is.

You just need to remember it.

Invented-feeling names give brands permission to create their own meaning. GrapeBird.com can become a character, a drink, a mascot, a place, a publication, or an entire lifestyle world without being trapped by a literal category description.

GRAPEBIRD DRINK CO. / CONCEPT 01

THE PURPLE ONE

12 FL OZ / CHILL IT

GRAPEBIRD

PURPLE
FIZZ

SERVE VERY COLD

PURPLE FIZZ / 001

Bright grape.
Sharp bubbles.
Gone by sunset.

A conceptual flagship product that shows how naturally the name can live on a bottle, can, carton, label, tap handle, cooler, or menu.

GRAPE BRIGHT FIZZY

GRAPE

Flavor. Fruit. Fermentation.

Wine culture · beverages · vineyards · juice · food · flavor · abundance · gathering

BIRD

Freedom. Character. Flight.

Nature · movement · personality · discovery · migration · song · independence · mascot potential

WORD OF MOUTH

From the grapevine
to the whole flock.

The name naturally invites storytelling around discovery, conversation, recommendation, and things worth passing along. That makes GrapeBird especially interesting for a consumer brand designed to grow through personality and word of mouth.

THE FLIGHT PLAN

MAKE

POUR

FLY

CORE POSITIONING

GrapeBird.com

A weirdly memorable consumer brand for drinks, culture, gatherings, and good things worth passing around.

GRAPEBIRD.COM

Sip something strange.

MAKE → POUR → SHARE → FLY

grapebird.com

Ask about grapebird.com

GRAPEBIRD.COM

Some names explain.
Great names stick.