THE CITY IS THE STADIUM
One city.
Every game.
New York sports don't exist in isolation. They spill into bars, subway cars, sidewalks, offices, parks, neighborhoods and conversations. SportNYC can cover the entire ecosystem rather than behaving like another team-specific publication.
NYC / GAME MODE
FIND
↓
GO
↓
WATCH
↓
LIVE IT
SPORTNYC / CITY BOARD
Every sport. One scoreboard.
BASKETBALL
The Court
Pro · college · street · women's · youth
BASEBALL
The Diamond
Major league · minor league · local
FOOTBALL
Game Day
Pro · college · watch parties · fan culture
HOCKEY
The Ice
Pro · women's · college · local rinks
SPORTNYC / NOW
What can I see
tonight?
That can become SportNYC's defining utility: open the site and immediately see games, matches, tournaments, watch parties and sporting events happening across the city.
TONIGHT / NEW YORK
7:00
Basketball
MANHATTAN / ARENA
GAME NIGHT →
7:10
Baseball
QUEENS / BALLPARK
GAME NIGHT →
8:00
Fight Night
BROOKLYN / ARENA
EVENT →
THE NYC SPORTS CALENDAR
Never wonder what's
playing next.
One unified calendar for home games, tournaments, races, boxing, tennis, soccer, basketball, baseball, hockey, football, college sports and major sporting events across the metropolitan sports landscape.
GAME DAY / NYC
Don't just buy a ticket.
Build the whole night.
SportNYC can own the practical side of attending sports in New York: tickets, transit, entrances, neighborhoods, pregame spots, arena guides, weather, timing and postgame plans.
GAME DAY / PLAN
01
GET THERE
Subway · rail · walk
02
PREGAME
Eat · drink · meet
03
THE GAME
Tickets · gates · seats
04
AFTER
Celebrate · eat · ride
SPORTNYC / NEIGHBORHOODS
Every borough
has a game.
The brand can move beyond major-league coverage into community courts, running clubs, soccer pitches, boxing gyms, skate parks, baseball diamonds, recreation leagues and neighborhood sporting culture.
SPORTNYC / FAN CULTURE
The game ends.
The argument doesn't.
New York sports culture is bigger than scores. Build editorial around rivalries, rituals, neighborhood allegiances, legendary moments, jerseys, stadium food, sports bars, personalities and the stories fans keep arguing about.
THE CITY / TALKS SPORTS
FEATURE / NYC
The stories that become part of the city.
CULTURE
What New York is wearing
DEBATE
What New York is arguing about
WATCH / NYC
Where's the game?
A practical viewing guide can tell fans which games are on, when they start, which service or network carries them, and where fans gather around the city to watch.
WATCH / FINDER
WHAT DO YOU WANT TO WATCH?
Search a team, sport or game...
BASKETBALL BASEBALL FOOTBALL HOCKEY SOCCER
SPORTNYC / TICKETS
Find the game.
Get in the building.
The commercial layer is natural: SportNYC can connect event discovery with official ticket sources, resale marketplaces, premium experiences, hospitality and last-minute game discovery.
SPORTNYC / EXPERIENCE
01 / DISCOVER
Games
Tonight · weekend · season · major events
02 / CHOOSE
Seats
Sections · views · price ranges · experience
03 / GO
Game Day
Transit · food · venue · neighborhood
PLAY / NYC
Don't just watch.
Play New York.
SportNYC can serve participants as well as fans by helping people discover pickup games, leagues, clubs, courts, fields, races, gyms, tournaments, lessons and places to play.
FIND / YOUR GAME
🏀
Pickup Basketball
Courts + runs
⚽
Soccer
Leagues + fields
🎾
Tennis
Courts + lessons
🚴
Cycling
Routes + groups
SPORTNYC / ICONS
The people who made
New York sports New York.
Build an evergreen editorial archive around athletes, coaches, broadcasters, photographers, superfans, playground legends, owners, venues and unforgettable New York sporting moments.
FOR VISITORS
See New York
through sports.
For millions of visitors, seeing a game is part of seeing New York. SportNYC can package the experience around which sport is in season, where to sit, how to get there, what to do nearby and how to make a game part of a NYC trip.
SPORTNYC / DAILY
The city sports briefing
in five minutes.
A concise daily product could answer four things: what happened, what's happening tonight, what everyone is talking about, and what New York sports fans need to know next.
6:30 AM / SPORTNYC DAILY
THE MORNING BOARD
New York Sports / Today
01 Last night's biggest result
02 The story everyone is discussing
03 Tonight's games
04 One thing worth knowing
SPORTNYC / BUSINESS
New York is also
a sports economy.
A higher-value vertical can cover the business behind the games: franchise economics, venues, media rights, sponsorships, ticketing, sports technology, real estate, hospitality and investment.
SPORTNYC / PRO
MONEY
Franchises
Ownership · valuations · deals
MEDIA
Rights
Streaming · broadcast · distribution
CITY
Venues
Arenas · stadiums · development
SPORTNYC / LOCAL
From the Garden
to the playground.
The brand becomes more defensible when it owns what national sports networks don't: the local layer—high school games, neighborhood tournaments, amateur leagues, iconic courts, local clubs and community sports.
SPORTNYC / WOMEN
New York's whole
sports city.
SportNYC should be designed from day one to cover the full landscape—women's basketball, soccer, hockey, tennis, running and emerging leagues alongside men's professional and amateur sports.
SPORTNYC / MAP
Map the sporting city.
An interactive sports map could connect arenas, stadiums, courts, fields, rinks, running routes, sports bars, stores, museums, training facilities and historic sporting locations.
NYC / SPORT MAP
STADIUMS · COURTS · FIELDS · RINKS · CLUBS · ROUTES
THE BRAND IDEA
Not sports news.
New York in motion.
That distinction matters. SportNYC can be broader than journalism and more useful than a scoreboard: a living interface for experiencing, following and participating in sport across New York City.
SPORTNYC / NETWORK
SPORTNYC / NOW
Live
Scores · games · what's on
SPORTNYC / GO
Attend
Tickets · venues · game day
SPORTNYC / PLAY
Participate
Leagues · courts · clubs
SPORTNYC / CITY
Culture
Stories · history · fandom
SPORTNYC / GUIDE
Discover
Bars · shops · neighborhoods
SPORTNYC / PRO
Business
Media · venues · money
THE SPORTNYC SIGNAL
If New York is playing,
it's on SportNYC.
From a championship game under arena lights to a Sunday morning run through the park, the brand can capture the complete spectrum of watching, attending, playing and living sports in New York.
CORE POSITIONING
SportNYC.com
The definitive digital destination for discovering, following, attending and playing sports across New York City.
SPORTNYC.COM
The city plays here.
WATCH · GO · PLAY · NYC